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Asics reputation for building the finest products is based on their superior technical and quality standards which provide the best in fit, comfort, performance and customisation.

Asics enviable position as industry leader in technical shoe development is a recognition of Asics understanding of the science and biomechanics of sport and as its understanding improves, so too does its footwear.

The concept of motion control footwear is now evolving into the exciting concept of motion enhancement.

Asics are drawing ever closer to the concept of individual footwear prescription... Biomorphic Fit™ technology, P.H.F. (Personal Heel Fit System), SpEVA Lasting and Windlass Mechanics are driving them forward toward true customisation of athletic footwear.